Mountain Bikers at Sunset

Publications

The Resort Advisors Publications section contains various articles published in our industry's media about fractional ownership, luxury real estate, private residence clubs, sales and marketing, and resort development. Check back often to see the latest press and the archives listed here.

Weblog

Carl G. Berry

Stay up to date on the industry by reading Carl's blog.

Fractions versus Timeshares: Marketing and Selling

Carl G. Berry
March, 2008

"The lifeblood of both the timeshare and fractional business is lead flow. Both forms of interval ownership require a pipeline filled with qualified prospects. So, what's different between the two? Yes, a buyer gets up in the morning and really does decide to buy a fractional that day! This fact changes the marketing dynamic 180 degrees."

Read the full article "Fractions versus Timeshares: Marketing and Selling".

On the Frontiers of the Industry

Georgi Bohrod
July, 2007

"Over the years many of the industry's best and brightest made their impact on the way vacation properties are purchased. One of these early pioneers is Carl Berry, who helped develop the first fee simple timeshare in the United States. Here's a mini-timeline of his life in the industry."

Read page 1 of "On the Frontiers of the Industry".

Read page 2 of "On the Frontiers of the Industry".

Fractional Resort & Private Residence Clubs?

Carl G. Berry
June, 2007

"Fractional real estate can be defined as a vacation home sold to more than one person with a set of governing documents that spell out the rights and obligations of the owners. Therefore, one buys a fraction of a vacation home; compared to a fraction of a jet airplane, a sailboat, an uber-luxury car, or costly jewelry."

Read the full article "Fractional Resort & Private Residence Clubs".

What does it take to be a Turnaround Leader?

Ron Frank
May, 2007

"From a marketing and sales perspective, making projects work has many intangibles. There is a fine line, many times, between success and failure. Rarely, is there total failure. Usually, there is a period where sales goals have not been achieved, but where the project has 'good legs' and it needs specialized talent."

Read the full article "What does it take to be a Turnaround Leader?".

White Paper on Mid-Tier Fractions

Carl G. Berry
March, 2007

"Mid-Tier fractions are not a new product. Maybe gussied up a bit, but they’ve been around for at least 20 years. From the time second homes became accessible to the middle class, vacation homes have been purchased by more than one family..."

Read the full article "White Paper on Mid-Tier Fractions".

What Consumers Should Know About Shared Vacation Ownerships

Carl G. Berry
February, 2007

"Consumers are still “baffled” by the various vacation opportunities offered in today’s changing second home/vacation club marked. To simplify matters, we present a concise question and answer platform to help consumers decide what kind of product best suits their needs..."

Read the full article "What Consumers Should Know About Shared Vacation Ownerships".

Five Facts about Fractional Real Estate

Carl G. Berry
January, 2007

"Fractionals are here to stay. Fractional ownership has always been with us. Two or three couples team up to purchase a cabin by A clear mountain lake; a group of siblings opts to buy a seaside home to vacation together or separately; a ski chalet for one group of friends become a fall mountain retreat for another..."

Read the full article "Five Facts about Fractional Real Estate".

Eleven Ways to Create a Winning Project

Carl G. Berry
September, 2006

"Everyone seems to have to have a top ten list for this and a top five list for that. And so do I. In fact I have penned numerous articles on fractional real estate ownership, trying to zero in on the very most important components for success in the growing niche of vacation home ownership..."

Read the full article "Eleven Ways to Create a Winning Project".